Columbia Sportswear has introduced a new line of comfortable, lightweight clothing for people who fish. An example of ________ is the decision to run a full-page ad in Field & Stream magazine in May to get potential customers to ask their sporting goods stores to carry the new products.

Question

Quizplus · Accepted Answer

Operational planning involves short-term actions and decisions, such as running a specific advertisement campaign to promote a new product line.

Columbia Sportswear Has Introduced a New Line of Comfortable, Lightweight