Questions such as "What business are we in?" and "What customers should we serve?" are typically addressed in the ________ stage.

Question

Quizplus · Accepted Answer

These types of fundamental questions are typically addressed in the strategic planning stage, where the organization's overall direction and goals are established. Operational planning deals with specific actions and tasks to achieve the strategic plan, while functional planning deals with the coordination of resources and activities within specific departments. Market targeting and market planning are both specific components of the overall strategic plan.

Questions Such as "What Business Are We In?" and "What