A situation analysis is also known as a(n) ________.
A) environmental analysis
B) portfolio analysis
C) market review
D) growth strategy review
E) action plan

Question

Quizplus · Accepted Answer

A situation analysis is also known as an environmental analysis, as it involves an examination of the external and internal factors that may affect a company's performance in the market. The analysis typically evaluates the industry landscape, competitive forces, customer behavior, technological trends, regulatory environment, and internal strengths and weaknesses. The goal of a situation analysis is to provide a comprehensive understanding of the current state of the business and identify opportunities or threats that may need to be addressed in a marketing plan.

A Situation Analysis Is Also Known as A(n) ________