A growth strategy that attracts users of competitive brands is called a ________ strategy.

Name: A growth strategy that attracts users of competitive brands is called a ________ strategy.
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Question

Quizplus · Accepted Answer

Market penetration strategy aims to increase market share within existing markets or industries, often by attracting users from competitive brands. This can involve various tactics such as price adjustments, increased marketing efforts, and product improvements to draw customers away from competitors.

A Growth Strategy That Attracts Users of Competitive Brands Is