A media company has a high market share in the CD market. The CD market has low growth potential. This business fits into the ________ category of the BCG growth-market share matrix.

Question

Quizplus · Accepted Answer

This business fits into the "cash cow" category because it has high market share in a low-growth market. Cash cows generate more cash than they require to maintain market share and are considered to be valuable assets for the company.

A Media Company Has a High Market Share in the CD