Argo is the world's leading brand of small vehicles that are designed to be driven on all types of terrain and in all types of weather. The vehicles can carry up to six passengers. The market for such vehicles is no longer growing due to the recent economic downturn. In terms of the BCG growth-market share matrix, Argo would be classified as a ________.

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Argo is a leading brand in the market for small vehicles that can be driven on all types of terrain and weather. Even though the market for such vehicles is no longer growing due to the recent economic downturn, Argo remains a dominant player in the market. Therefore, Argo can be classified as a cash cow in the BCG growth-market share matrix. A cash cow is a business unit that has a high market share in a low-growth market, generating a steady cash flow that can be used to support other business units or invest in new opportunities.

Argo Is the World's Leading Brand of Small Vehicles That