When General Mills urged consumers to lower their cholesterol by eating Cheerios twice a day over the course of six weeks, the aim was to increase usage among current customers. General Mills used a ________ strategy.

Question

Quizplus · Accepted Answer

The aim of General Mills was to increase usage among current customers, which is a characteristic of market penetration strategy. This strategy focuses on increasing sales of existing products to the current market.

When General Mills Urged Consumers to Lower Their Cholesterol by Eating