Edy's is a brand of high quality ice cream. Edy's introduced Godiva ice cream and Starbucks ice cream to tempt ice cream lovers to eat even more ice cream. Edy's used a ________ strategy.

Question

Quizplus · Accepted Answer

Edy's introduced new products (Godiva and Starbucks ice cream) within the same market (ice cream lovers), which is a classic example of a product development strategy. This strategy involves creating new products to sell to existing markets.

Edy's Is a Brand of High Quality Ice Cream