In which step of the market planning process are decisions made concerning what markets to target and what marketing mix strategies to use?

Question

Quizplus · Accepted Answer

Developing marketing strategies is the step in the market planning process where decisions are made about target markets and the marketing mix strategies to use. This involves analyzing market segments and targeting specific markets, developing positioning strategies, and determining the appropriate marketing mix elements to reach target markets. Option A involves analyzing the internal and external environment, option C involves the execution of the chosen marketing mix strategies, option D involves evaluating the effectiveness of the marketing plan, and option E involves quantifying the results of the marketing plan through various metrics.

In Which Step of the Market Planning Process Are Decisions