The vice president of marketing of a software development company periodically develops a(n) ________, which includes marketing research data on the target market, marketing objectives such as "to increase new customers by 20 percent," and a list of who will be responsible for implementation.

Question

Quizplus · Accepted Answer

The scenario describes the development of a marketing plan, which includes market research, marketing objectives, and responsibilities for implementation. The other options, such as pricing strategy and marketing mix, may be components within a marketing plan, but they do not encompass the entirety of it.

The Vice President of Marketing of a Software Development Company