Marketers need to understand the ________ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle.
A) political and legal
B) sociocultural
C) economic
D) technological
E) natural

Question

Quizplus · Accepted Answer

The economic environment of a country is crucial for marketers to understand as it affects the demand for products and services, the availability of resources, and the overall business environment. The level of development and the current stage of the business cycle are important factors that determine consumer behavior and purchasing power. Political and legal, sociocultural, technological, and natural environments are also important, but they do not provide as much insight into the economic conditions of a country.

Marketers Need to Understand the ________ Environment of a Country