The ViVi brand is a line of designer clothing for pregnant businesswomen. If its owner believes that professional women in other countries have a need for conservative maternity wear, the owner of the small company would most likely hire a(n) ________ to locate and negotiate with buyers in other countries.

Question

Quizplus · Accepted Answer

An export merchant is a middleman who acts as an intermediary between manufacturers and buyers in different countries. They specialize in locating buyers and negotiating sales on behalf of the seller. Therefore, if the owner of ViVi brand wants to expand its business in other countries, they would most likely hire an export merchant to locate and negotiate with buyers. The other options, franchisee, licensee, licensor, and joint venture partner, are not suitable in this scenario as they involve different types of business relationships and do not focus on exporting.

The ViVi Brand Is a Line of Designer Clothing for Pregnant