A maker of cash registers had to develop hand-crank-operated cash registers to sell to Latin American and African markets where access to reliable electricity is limited. The company used a ________ strategy to enter those global markets.

Question

Quizplus · Accepted Answer

The correct strategy is "backward invention," which involves simplifying or scaling back a product to make it more accessible or suitable for markets with different needs, such as those with limited access to reliable electricity. In this case, developing hand-crank-operated cash registers for markets without reliable electricity is an example of backward invention.

A Maker of Cash Registers Had to Develop Hand-Crank-Operated Cash