Using which ethical philosophy would a marketer make the decision that provides the most good or the least harm?

Question

Quizplus · Accepted Answer

The utilitarian approach focuses on achieving the greatest good for the greatest number of people. In the context of marketing, this means making decisions that provide the most benefit to the largest group of stakeholders, while considering the potential harm to other stakeholders. This approach considers the overall consequences of marketing decisions and seeks to maximize the benefits while minimizing negative impacts.

Using Which Ethical Philosophy Would a Marketer Make the Decision