________ utility is the benefit marketing provides by transforming raw materials into finished products, as when a dress manufacturer combines silk, thread, and a zipper to create a bridesmaid's gown.
A) Form
B) Place
C) Time
D) Possession
E) Price

Question

Quizplus · Accepted Answer

Form utility refers to the benefit provided by transforming raw materials into finished products, which is exactly what the dress manufacturer does by combining silk, thread, and a zipper to create a bridesmaid's gown. Place utility refers to the benefit provided by having a product available where customers can conveniently purchase it; time utility refers to the benefit provided by having a product available when customers want/need it; possession utility refers to the benefit provided by allowing customers to take ownership of a product and use it; and price utility refers to the benefit provided by offering a product at a reasonable price. None of these options apply to the situation described in the question.

________ Utility Is the Benefit Marketing Provides by Transforming Raw