Women who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of ________ utility.

Question

Quizplus · Accepted Answer

Time utility refers to the value that customers place on having a product available at a specific time. In this case, women who rent their wedding gowns are able to fulfill their need for a wedding dress without having to spend a large amount of money on a garment they will only use once. By renting, they are able to access this utility at the time they need it, without the long-term financial burden of owning a dress they will not use again.

Women Who Rent Their Wedding Gowns Instead of Buying Them