A sign manufacturer who uses plastic, metal, and neon tubing to create a motel sign has performed the marketing benefit of creating ________ utility.

Question

Quizplus · Accepted Answer

The sign manufacturer is creating a physical form or shape for the motel sign using plastic, metal, and neon tubing. This falls under the form utility, which refers to the value added by creating a physical product or form that meets customers' needs and wants. Choice B, place utility, refers to the value added by making a product available where customers can conveniently purchase it, which is not applicable in this scenario. Choice C, possession utility, refers to the value added by making a product easy to purchase through financing, delivery, or other methods, which is also not applicable in this scenario. Choice D, time utility, refers to the value added by making a product available when customers want to purchase it, which is not applicable since the creation of the sign is not time-sensitive. Choice E, creation utility, is not a recognized marketing term.

A Sign Manufacturer Who Uses Plastic, Metal, and Neon Tubing