Two teachers purchased art supplies for their classes. One paid $103.45 for eight large boxes of crayons. The other teacher purchased ten identical boxes for $105.55. The second teacher got more for her money because she took advantage of a quantity discount, a reduced price for buying ten or more boxes. Which element of the marketing mix most directly relates to these purchases?
A) production
B) profit
C) price
D) place
E) possession

Question

Quizplus · Accepted Answer

The price is the element of the marketing mix that most directly relates to these purchases as it is the factor that determined the cost of the art supplies and the discounts that the second teacher received for buying ten or more boxes.

Two Teachers Purchased Art Supplies for Their Classes