Susannah owns a one-bedroom apartment in Manhattan that she posts for short-term weekend and summer rentals on airBnB when she plans to be out of town. This is an example of ________.
A) not-for-profit marketing
B) institutional marketing
C) collaborative consumption
D) people marketing
E) consumer-generated marketing

Question

Quizplus · Accepted Answer

This is an example of collaborative consumption, where individuals are renting out their owned assets to other individuals for short-term use.

Susannah Owns a One-Bedroom Apartment in Manhattan That She Posts