Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat businesses.
A) consumer
B) marketing
C) selling
D) societal
E) relationship

Question

Quizplus · Accepted Answer

A selling orientation focuses on maximizing sales in the short-term, rather than building long-term relationships with customers. This approach may be effective for one-time sales, but it is unlikely to cultivate repeat business.

Companies That Have a ________ Orientation Tend to Be More