Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing future funeral needs, so she must somehow first get their attention. Jolene's firm most likely uses the ________.

Question

Quizplus · Accepted Answer

Jolene's firm is using the selling orientation by focusing on aggressive sales techniques and persuasion to get their target market's attention, as opposed to focusing on the needs and wants of the customer.

Jolene's Firm Markets Preplanning Services for a Mortician