Kao Corp., which makes Ban deodorant, invited teenage girls to create an ad that would encourage other girls to buy the product. This program is an example of ________.
A) the wisdom of crowds
B) the production concept
C) the selling orientation
D) folksonomy
E) consumer-generated content
Correct Answer:
Verified
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Q121: A _ is a distinctive group of
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Q124: Marketers develop positioning strategies to _.
A) limit
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