If a company wants to enter a market that is developing very quickly and does not have the time to develop the required competencies, internal venturing is a better choice than acquisition.

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Acquisition is often a faster route for a company to enter a rapidly developing market because it allows the company to immediately obtain the necessary competencies, resources, and market position, whereas internal venturing requires time to build these from the ground up.

If a Company Wants to Enter a Market That Is