When Coca-Cola decided to use its successful marketing experience and global distribution network to buy Colombia Pictures and get into the business of making movies, which of the following ways of pursuing a multibusiness model based on diversification was it utilizing?
A) Sharing resources and capabilities
B) Leveraging competencies to create a new business
C) Transferring competencies across businesses
D) Utilizing general organizational competencies
E) Economies of scope

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The Answer of When Coca-Cola decided to use its successful marketing experience and global distribution network to buy Colombia Pictures and get into the business of making movies, which of the following ways of pursuing a multibusiness model based on diversification was it utilizing?
A) Sharing resources and capabilities
B) Leveraging competencies to create a new business
C) Transferring competencies across businesses
D) Utilizing general organizational competencies
E) Economies of scope

When Coca-Cola Decided to Use Its Successful Marketing Experience and Global