Company A has established itself in a global market. Company B entered the market with a lower cost structure due to efficient manufacturing and lower priced products and has taken the global market share from Company A. This is an example of a negative aspect of pursuing an international strategy.

Question

Quizplus · Accepted Answer

The scenario describes a situation where a company pursuing an international strategy has lost its market share to a competitor due to lower pricing and manufacturing costs. This is a negative aspect of pursuing an international strategy as it can lead to loss of market share and competitiveness.

Company a Has Established Itself in a Global Market