Which of the following strategies is represented by McDonald's experimenting with their traditional menu, as well as changing the layout and theme of restaurants in foreign locations?
A) Realizing location economies
B) Realizing cost economies from global volume
C) Expanding the market by leveraging products
D) Attempting to minimize unit costs
E) Leveraging the competencies of global subsidiaries

Question

Quizplus · Accepted Answer

McDonald's experimenting with their traditional menu and changing the layout and theme of restaurants in foreign locations represents leveraging the competencies of global subsidiaries. This strategy involves adapting to local tastes and preferences to better serve the local market, utilizing the knowledge and capabilities of the subsidiaries in those locations.

Which of the Following Strategies Is Represented by McDonald's Experimenting