Consumers will bear switching costs if:
A) the benefits of adopting the new technology outweigh the costs of switching.
B) switching costs are substantial.
C) the new products are packaged attractively.
D) there is a lack of complementary products.
E) the new technology is advertised subtly.

Question

Quizplus · Accepted Answer

Consumers will be willing to bear switching costs if the benefits of adopting the new technology outweigh the cost of switching. Therefore, choice A is the best option. The other options do not necessarily ensure that consumers will bear switching costs.

Consumers Will Bear Switching Costs If