To win a format war, a company should:
A) refrain from aggressive marketing and advertising.
B) ensure that there is a limited supply of complementary products.
C) develop its own killer applications.
D) keep the prices high even if the customer demand is extremely low.
E) refrain from cooperating with competitors under any circumstances.

Question

Quizplus · Accepted Answer

Developing its own killer applications can differentiate a company's product from its competitors' products and attract consumers to its format. Additionally, killer applications can make the format more valuable and increase the switching costs for consumers who may be considering a competitor's format.

To Win a Format War, a Company Should