Innovators and early adopters make up the largest market share percentage of the total market. The highest market demand and industry profits arise when they enter the market.
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Q1: The late majority customers are typically reached
Q2: Later entrants to embryonic industries have the
Q3: Explicit price leadership, when companies jointly set
Q5: The restaurant industry is an example of
Q6: Laggards are technologically sophisticated customers willing to
Q7: Relish Inc. created the first national chain
Q8: As markets develop demand is initially slow,
Q9: Early adopters are customers who purchase a
Q10: The rate of growth in the market
Q11: The franchisor typically owns and funds each
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