Which of the following statements about customer categories in growing industries is true?
A) Laggards frequently adopt new products even when the benefits are not obvious.
B) Innovators are the customers who are the last ones to adopt a new product.
C) A typical late majority customer group is a behaviorally conservative set of customers.
D) Customers in the early majority generally do not understand the value of new technology.
E) Laggards form the leading wave or edge of the mass market.

Question

Quizplus · Accepted Answer

A typical late majority customer group is a behaviorally conservative set of customers. They are cautious in their adoption of new products and tend to wait until a product is well-established before trying it. Innovators are actually the first ones to adopt a new product, while laggards are the last ones. Early majority customers are generally the ones who understand the value of new technology and are willing to try it out, but only once it has been proven effective.

Which of the Following Statements About Customer Categories in Growing