Which of the following correctly describes a non-price competitive strategy based on product differentiation?
A) Market penetration uses new marketing segments and existing products.
B) Market development uses new marketing segments and new products.
C) Product development uses existing marketing segments and existing products.
D) Product proliferation uses new marketing segments and new products.
E) Price leadership uses existing marketing segments and existing products.

Question

Quizplus · Accepted Answer

Product proliferation uses new marketing segments and new products, which is a non-price competitive strategy based on product differentiation.

Which of the Following Correctly Describes a Non-Price Competitive Strategy