When a company pioneers new process innovations that lead to value innovation, it effectively changes the game in an industry and may be able to outperform its rivals for a long period of time.

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Pioneering new process innovations that lead to value innovation can give a company a competitive advantage by changing the game in an industry and outperforming rivals for a long period of time. This is the foundation of the Blue Ocean Strategy, which encourages companies to create uncontested market space by pursuing differentiation and low-cost simultaneously.

When a Company Pioneers New Process Innovations That Lead to Value