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Delta Air Lines Used to Advertise Its High-Quality Air Travel

Question 46

Multiple Choice

Delta Air Lines used to advertise its high-quality air travel service by saying it flew "anywhere, anytime." What generic business-level strategy is represented by this advertisement?


A) Broad low-cost strategy
B) Broad differentiation strategy
C) Vertical integration strategy
D) Right-time marketing strategy
E) Rapid growth strategy

Correct Answer:

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