Yankee Candle Company offers customers candles that burn for 50-60 hours, much longer than most department store candle brands. Therefore, customers are willing to pay a higher price for these candles. Which of the following strategies is Yankee Candle Company following?
A) Cost leadership strategy
B) Rapid growth strategy
C) Market segmentation strategy
D) Differentiation strategy
E) Stuck-in-the-middle strategy
Correct Answer:
Verified
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