Lilly's Beauty Company sells general haircare products such as shampoo, conditioner, and hairspray. The company does not sell new or customized products to meet the specific needs of certain groups of people. Which of the following approaches is illustrated in this scenario?
A) Standardization strategy
B) Focus strategy
C) Medium market segmentation strategy
D) High market segmentation strategy
E) Focus market segmentation strategy
Correct Answer:
Verified
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