Cream Cups bakes cakes in several varieties dedicated to special occasions. It also allows its customers to personalize the cakes according to their personal preferences. This is an example of:
A) learning effects.
B) a just-in-time (JIT) inventory system.
C) customer defection.
D) mass customization.
E) diseconomies of scale.

Question

Quizplus · Accepted Answer

Cream Cups is offering its customers the ability to personalize their cakes, which is an example of mass customization. Mass customization allows customers to have personalized products while still being produced in large quantities.

Cream Cups Bakes Cakes in Several Varieties Dedicated to Special