Americans are currently living longer now than in the past because of advances in medicine. As a result, the sale of products that meet the needs of older individuals, such as devices that assist in walking and movement, have increased. In the context of an industry's macroenvironment, age is considered which type of force?
A) Technological
B) Demographic
C) Social
D) Political
E) Legal

Question

Quizplus · Accepted Answer

Age is a demographic force, as it relates to the characteristics of a population such as age, gender, and income. The increase in demand for products that meet the needs of older individuals is a result of the changing demographic trends in the population.

Americans Are Currently Living Longer Now Than in the Past