Using customer surveys, focus groups and field research to drive business decisions is an example of the ivory tower concept of planning.

Question

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The ivory tower concept of planning suggests that decisions are made in isolation without taking into account the realities of the marketplace and customer needs. Using customer surveys, focus groups and field research is actually the opposite of the ivory tower concept as it involves gathering real-world data and insights to inform business decisions.

Using Customer Surveys, Focus Groups and Field Research to Drive