Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as a product that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates which of the following strategies?

Question

Quizplus · Accepted Answer

The decision to modify the product positioning in response to the unexpected interest from a different age group than initially targeted demonstrates an emergent strategy. This approach involves adapting and evolving strategies based on real-world experiences and outcomes, rather than sticking strictly to a pre-planned course of action.

Beta Corp, a Gaming Software Company, Recently Launched a New Game