It is best to integrate information about and results relating to marketing efforts like customer loyalty programs,frequent user cards,and credit card applications within an organization.Integrating the efforts of these programs between employees and an organization's IT systems (data warehouses)can help managers make more informed customer-focused decisions.

Question

Quizplus · Accepted Answer

Integrating information from marketing efforts and IT systems can lead to better decision making regarding customers.

It Is Best to Integrate Information About and Results Relating