ShamRoth's approach to international business is to try to achieve both local responsiveness and global efficiency. ShamRoth can best be characterized as a(n) __________ corporation.
A)transnational
B)international
C)multinational
D)global

Question

Quizplus · Accepted Answer

Transnational corporations seek to achieve a balance between global efficiency and local responsiveness, which aligns with ShamRoth's approach to international business. Multinational corporations focus more on local responsiveness, while global corporations focus more on global efficiency. International corporations do not necessarily have a clear strategy for balancing local responsiveness and global efficiency.

ShamRoth's Approach to International Business Is to Try to Achieve