A start-up team has been unable to find the right marketing person to lead the effort in a particular niche. The window of opportunity requires that they act now. What is their best course of action?

Question

Quizplus · Accepted Answer

It is important for the start-up team to act fast and not miss the window of opportunity. However, proceeding without the right marketing person could lead to ineffective marketing efforts and potentially harm the company's reputation. Abandoning the opportunity altogether would also be a waste of resources and potentially harmful to the company's growth. While hiring an executive search firm may be an option, it could be costly and time-consuming. The best course of action would be to broaden the search to include top marketing people with expertise in other potential niche markets. This would allow the start-up team to find someone who may not have experience in the particular niche, but has the skills and expertise to adapt to the market and effectively market the product or service.

A Start-Up Team Has Been Unable to Find the Right