In what stage do new ventures exhibit a failure rate exceeding 60 percent; that is, in what stage do the lemons ripen?

Question

Quizplus · Accepted Answer

The start-up stage is where new ventures exhibit a failure rate exceeding 60 percent, hence where the lemons ripen. This is the stage where the venture is just beginning to operate and may face challenges in attracting customers, generating revenue, and establishing a foothold in the market.

In What Stage Do New Ventures Exhibit a Failure Rate