Personality variables such as self-confidence, conservativism, and independence are used to segment markets.

Name: Personality variables such as self-confidence, conservativism, and independence are used to segment markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Personality variables can be used to segment markets based on the characteristics and preferences of consumers with similar personality traits. This can help businesses develop marketing strategies that appeal to specific personality types.

Personality Variables Such as Self-Confidence, Conservativism, and Independence Are Used