Messages are most persuasive if they cause ________ and provide definite actions that can be taken to avoid the feared outcome.

Question

Quizplus · Accepted Answer

Messages that create fear can increase the likelihood of a person taking action to avoid the feared outcome. However, it is important that the message also provides specific actions that can be taken to address the issue, rather than just instilling fear without offering any solutions.

Messages Are Most Persuasive If They Cause ________ and Provide