Appeals based on fear are most effective when the presentation outlines definite actions the audience can take to avoid the feared outcome.

Question

Quizplus · Accepted Answer

Appeals based on fear can be effective in motivating action, but they need to be paired with clear and actionable steps for the audience to take in order to address the fear. Without clear steps, the fear can be overwhelming and paralyzing rather than motivating.

Appeals Based on Fear Are Most Effective When the Presentation