EasyMart (EM)has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas.As a marketing consultant at EM,which of the following tactics would you recommend to achieve the highest sales?
A) Issue discount coupons in newspapers for all products
B) Issue in-store coupons for select products and brands
C) Issue digital coupons for discounts on all products
D) Issue discount cards redeemable on future purchases

Question

Quizplus · Accepted Answer

Issuing digital coupons for discounts on all products allows for a wider reach as customers can access them online, increasing the likelihood of sales. It also allows for easier tracking and analysis of the effectiveness of the promotion. Discount coupons in newspapers or in-store coupons may only reach a limited audience, and discount cards for future purchases may not provide enough incentive for customers to make a purchase during the current holiday season.

EasyMart (EM)has a Physical Store and an Online Shopping Site