Two researchers hypothesize "consumers would think that a 'sale price' presentation would generate a greater monetary savings than an 'everyday low price' presentation" (Tom & Ruiz, 1997). In this study, the dependent variable is ______.
A) monetary savings
B) consumers
C) "sale price" presentation
D) type of presentation

Question

Quizplus · Accepted Answer

The dependent variable in this study is the concept being measured or tested, which is the perceived monetary savings generated by the two different types of pricing presentations. This is represented by the option A, monetary savings. Options B, C, and D refer to the independent variables or factors being manipulated in the study.

Two Researchers Hypothesize "Consumers Would Think That a 'Sale Price