At the end of a phone call to a customer service center you're asked to rate the quality of service you've been provided using the following choices: "Poor," "Fair," "Good," "Very Good," and "Excellent." This variable may best be described as being measured at the ______ level of measurement.
A) nominal
B) ordinal
C) interval
D) ratio

Question

Quizplus · Accepted Answer

The variable is ordinal because the categories have a natural order of ranking from worst ("Poor") to best ("Excellent"), but the differences between the categories are not equal. There is no clear consensus on how much better "Very Good" is compared to "Good," for example.

At the End of a Phone Call to a Customer