A key element in a marketing plan is:

Question

Quizplus · Accepted Answer

Establishing the correct marketing mix is a key element in a marketing plan. The marketing mix involves the four Ps: product, price, promotion, and place. It is important to determine how to effectively combine these elements to meet the target market's needs and wants and achieve the business's objectives. The other options (using personal strengths, reflecting personal feelings, and emphasizing negative aspects of competition) are not considered best practices in marketing planning.

A Key Element in a Marketing Plan Is